Surplus Wine & Spirits Marketing Service
Turn overstocked inventory into revenue — without a broker.
Wine and spirits producers across the country are carrying historic surplus. We connect overstocked wineries and distilleries directly with real buyers — wholesalers, retailers, hospitality groups, and compliant direct-to-consumer channels — as a marketing partner, never as a distributor. We never take title to your product and never touch payment for the alcohol itself.
The Market Right Now
A historic surplus, hitting small and mid-sized producers hardest.
The oversupply is real, it is well documented, and it is not going away on its own in 2026.
How We Help
Three ways to move surplus — matched to what's legally right for your inventory.
Wine and spirits face different rules for direct shipping, so we built distinct tracks for each situation rather than a one-size-fits-all pitch.
B2B Trade Connections
We connect your surplus bulk wine, cased goods, or barreled spirits directly with wholesalers, retail chains, restaurant and hospitality groups, and private-label buyers.
- Buyer targeting using lead-scoring, not cold calls
- Sales materials built to sell surplus, not signal distress
- You keep full ownership until a deal closes
Compliant DTC Demand Generation
For wineries with a direct-shipping permit, we drive qualified consumer demand to your own storefront — built on infrastructure that handles state-by-state compliance automatically.
- AI-driven “reserve” and library-wine storefront content
- Email and CRM nurture to existing and new customers
- Advertising geo-fenced automatically to states where you're licensed to ship
Spirits DTC
A narrower, carefully geo-fenced version of our DTC service for distilleries, scoped to the smaller set of states where direct spirits shipping is currently legal.
- Same compliance-driven geo-fencing as our wine DTC work
- Layered alongside Trade Connections, not a replacement for it
- Built for producers ready to test direct consumer demand
From first conversation to a closed sale.
A straightforward process, built so you always know what's happening with your inventory and your brand.
Qualify
A short conversation about what's surplus, your licensing, and whether you want a fast liquidation or a longer-term sales channel.
Structure
A simple agreement confirming we never take title to your product and never handle payment for the alcohol itself — only our marketing fee.
Campaign
We build buyer lists and sales materials, or launch a compliant DTC campaign — whichever track fits your situation.
Report & Close
Weekly visibility into what's working, transparent reporting, and a clear path to your next step once the surplus moves.
Why Producers Work With Us
We are a marketing partner. We are never your distributor.
That distinction is the foundation of how we operate, in every state, on every engagement.
We never take title
Your product stays yours — or moves directly to the licensed buyer we introduce — at every step.
We never touch alcohol payment
Payment for product flows directly between you and the buyer. We only ever bill our own marketing fee.
Your fulfillment stays as-is
We never warehouse or ship anything. Whatever fulfillment relationship you already have continues unchanged.
Get In Touch
Tell us what you're carrying.
Whether it's a few barrels, a bulk lot, or a broader inventory position, a short conversation is the fastest way to find out if we're a fit — no obligation, no broker fees to explore it.