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How It Works

From first conversation to a closed sale.

A straightforward process, built so you always know what's happening with your inventory and your brand — whether we're introducing you to a buyer or building a demand-generation campaign for your own storefront.

01

Qualify

A short, confidential conversation about what's surplus, your current licensing, and what you're actually looking for — a fast liquidation, a longer-term sales channel, or a discreet, brand-protective placement that doesn't undercut your own current pricing.

  • Confirm your current licensure and what's actually surplus (bulk, cased goods, back-vintage, or barreled spirits)
  • Establish whether you hold a DTC shipping permit, which determines which of our three service tracks fit
  • Understand your goals before any pricing conversation begins
02

Structure

A simple services agreement, in plain language, that states clearly what we do and don't do.

  • We never take title to your product
  • We never handle payment for the alcohol itself — that flows directly between you and the buyer
  • We agree on fee structure and reporting cadence up front, with no surprises later
03

Campaign

We build what your track calls for.

  • Trade Connections: we build a buyer target list using lead-scoring, prepare sales materials, and manage warm outreach through to a direct transaction
  • DTC tracks: we confirm current compliance and geo-fencing rules, build your reserve/library storefront section, and launch geo-fenced advertising and CRM nurture
04

Report & Close

Weekly visibility into what's working, so nothing runs unchanged if it's underperforming.

  • Weekly sell-through and outreach reporting, in a format you can actually use
  • Any underperforming channel is flagged with a proposed adjustment — not left to run to the end of the engagement
  • A clear next step once the surplus moves, including whether a longer-term engagement makes sense

Ready to talk through your specific surplus?

No obligation, no broker fees to explore it — just a conversation about what you're carrying.

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